E440 – Current & Critical – Derek Hovinga, Shaping Startup Success: Insights on Inbound Marketing and Industry Trends
“It’s not falling in love with your product. It’s falling in love with the problem you’re trying to solve and really digging deep.”
Derek explores the balance between creative content creation and technical optimization, the impactful concept of "dark social media," and how artificial intelligence is paving the way for more accurate customer profiling. He also shares his insights on building trust with customers, the importance of a blended approach in marketing, and the undeniable value of continuous iteration and improvement. The conversation also touches on navigating non-linear buying journeys, retargeting strategies, and leveraging AI for effective B2B communication. Whether you're a startup enthusiast or a seasoned marketer, this episode offers valuable perspectives and practical advice to elevate your business strategy.