E442 – Current & Critical – Marcie Jones, Navigating Risk Through Community in Western Canada's Unique Business Landscape
“How many entrepreneurs have we seen fail that have the vision, but they just don’t know how to execute, and they can’t realize that?”
Marcie explores the significance of land value, community roots, and high-risk tolerance in Western Canada, attributing the region’s charm to its communal bonds and historical resilience. She also shares insights on market fit, the rise of fractional roles in organizations, and the necessity for businesses to be open and adaptable. Reflecting on her involvement in the Fintech space, Marcie highlights the importance of effective communication, the impact of cultural nuances, and the critical soft skills required for organizational scaling. Join Marcie as she helps you navigate through the emotional and cultural facets of business transactions, the balance between legacy and growth, and the inclusive nature of the business environment in Western Canada.