E321 - Current & Critical - Katie Underwood, How to Create Product Traction For Your Start-up & Scale-up
“The way that you’re trying to craft your business model doesn’t match the way you’ve crafted your product.”
Driving business success by problem-solving isn’t a new concept, but the methods for achieving it are constantly evolving. At the root of any start-up founder’s bold idea is a desire to solve a problem, and to do that, you must become obsessed with your customer since, according to Katie, they’re the ultimate decision maker. What you build - and who you build it for - today might not be the same in a year or five years, and the ability to adapt is key. Thin Air Labs helps its clients identify the thinnest slice of a solution to a problem that can be built and put to market as a testing ground to determine success and any potential pivots. If you’re considering building what’s next, this episode will inspire you to remember you’re building a business, not just a product, and a customer-centric approach is necessary for success.